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NBA Playoffs 2023 Is Most Watched Postseason Since 2012

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It may not be the NBA Finals matchup that fans and advertisers were hoping for but the Miami Heat and the Denver Nuggets are the last two teams standing.

The 2023 NBA Finals will mark just the second time in the 13 years that LeBron James, Steph Curry, or both won’t be playing for an NBA Championship.

Instead, the spotlight will be shifted towards Nuggets’ Nikola Jokic and Heat’s Jimmy Butler.

Regardless of the outcome of the NBA Finals, the 2023 Playoffs has been a major success for the league. In fact, the 2023 NBA Playoffs will be the most-watched on ESPN platforms since 2012. This year’s postseason averaged 4.7 million viewers per game across the ABC/ESPN, TNT and NBA TV platforms, making it the most-watched playoffs in 11 years.

The Heat vs Celtic Game 7 averaged nearly 12 million viewers on Monday night, marking TNT’s most-watched Eastern Conference Finals ever.

While the 2023 NBA Playoffs have quietly become one of the most-watched editions, there are still doubts and skepticism over the lack of star power in the Finals, which could affect TV ratings.

The NBA 2023 Playoffs Viewership

Questions still surround the two teams in the Finals on whether the matchup could hurt the ratings on ABC.

Last year the Finals between Stephen Curry’s Golden State Warriors and the Boston Celtics averaged 12.4 million viewers. In 2022, viewership was up by 22% compared to the Milwaukee Bucks vs Phoenix Suns in 2021.

Based on the current numbers, the 2023 NBA Finals viewership should increase. Through the first 31 games, the NBA Playoffs averaged 5.579 million viewers on the ESPN platform, moving up 9% from last year.

However, Jokic vs Butler doesn’t carry the same magnitude as LeBron James or Steph Curry, and big names matter, especially when it comes to TV ratings.

Both the Denver Nuggets and Miami Heat have only the 16th and 18th largest U.S TV markets, respectively.

The small TV market size has had some people questioning the Finals matchup. Fox Sports radio host, Doug Gottlieb has gone on to say that he thinks the Nuggets vs Heat will be a TV ‘dud’.

Will the Finals Be Worth Watching?

Even though a Boston Celtics vs Los Angeles Lakers matchup would have reignited the league’s longest standing rivalry, ESPN expert Mike Breen believes this rendition of the Finals with the Heats and Nuggets could generate the best pure basketball in years.

The Denver Nuggets are different and the Finals will showcase the two-time MVP Jokic after he just swept James and the Lakers in the Western Conference Finals.

According to LeBron, the Nuggets are the best team he’s played in the last four years as a Los Angeles Laker. That alone speaks volume of how good Nikola Jokic and company are. After the addition of Aaron Gordon, the team has morphed into an absolute matchup nightmare.

Even without a few of the league’s biggest stars, the 2023 NBA Finals will still be worth watching, thanks to some interesting storylines surrounding both the Nuggets and Heat.


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Jamahl Mosley describes how Dirk Nowitzki mentored rookie Luka Doncic

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Back in 2014, Jamahl Mosley was appointed as an assistant coach with the Mavericks and stayed with the team for seven years until he accepted the head coaching job with the Orlando Magic in 2021. As a part of Rick Carlisle’s staff, he witnessed legend Dirk Nowtizki’s final campaign just as young Luka Doncic was in his rookie season in Dallas.

In a recent interview on the “HoopsHype” podcast, Mosely talked about many subjets, but most interesting was his take on coaching the Slovenian during his first year with the Texan franchise.

According to the team’s former assistant coach, Nowitzki had a very powerful influence over Doncic, assuming a mentorship role at the end of his Hall of Fame career. Jamahl assured that the rising star was like a sponge around the German, and saw him learn from one of the greatest basketball players of all time.

“When he came to Dallas, Dirk Nowitzki mentored him and the way he worked. He showed him what he did inside and out how he did things,” he said of their dynamic. “Luka observes everything, not just on the court, but how you conduct yourself off the court and carry yourself.”

Luka was only 20 years of age when he signed for the Mavericks, after winning the 2018 Euroleague trophy with Real Madrid and earned the tournament’s MVP. Mosley couldn’t help but be in awe of the point guard’s natural understanding of the sport, especially as a playmaker.

“The first time you saw it was in pickup games. We had runs in the summer. Luka came in after winning it all overseas,” he recalled. “He was tired because he was playing nonstop, but he picked up right where he left off. Some of his passes he made you’re seeing now, but it’s always been his natural instinct.”

We’ve always known that Dirk and Luka are very close, just as the Mavs’ Hall of Famer decided to follow his Slovenian friend’s steps during the most recent FIBA World Cup.

“Well, you know, I saw Luka’s also in Japan, so I’m going to see [him] when I go to [the] group [stages] to see Germany play. I’m going to see Luka for sure. He was obviously playing for the Mavericks and one of my favorite players, and so [I] can’t wait to see him and of course so many stars,” Nowitzki said last month.

Mosley describes Doncic as an ‘artist’, and says that his love for the basketball game was contagious for the rest of the team

During the interview, the current Magic coach recalled how inspiring young Luka was due to his joy to play basketball everyday and be around his teammates. Mosley specifically used the word “artist” to describe his abbilities with the ball.

“He loves to play the game and loves being around his teammates. There’s a joy he plays with,” Mosley said of Doncic. “That stood out more than anything. The talent level, he sees things other people can’t see. He’s always creating the game. He’s an artist in that way. He helps other guys be better.”

In the video above, check out some of the best plays between Doncic and Nowitzki during their only campaign sharing the Dallas jersey together.

It is also known that the Slovenian superstar always shared great respect for Mosley, and supported his decision back when he decided to accept the head coaching job in Florida two years ago.





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Pacers Exploring Trade Partners For Buddy Hield

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According to the latest NBA rumors, the Indiana Pacers are working to find a trade partner for Buddy Hield after his contract extension talks stalled out. Hield, 30, is entering the final season of the four-year, $94 million contract he signed with the Sacramento Kings in 2019.

“Hield is open to a trade elsewhere, according to rival team sources, but no deal is imminent and there aren’t any current substantive talks with any other team,” reported Shams Charania of Athletic and Stadium.

“The Pacers did offer Hield an extension in recent weeks, but it’s believed their proposal did not make the seven-year guard feel desired, league sources said.”

Per a few NBA betting sites, the Indiana Pacers hold 26th-ranked odds to win next season’s championship in 2024. Check out which sportsbooks are showing better odds for the Toronto Raptors, Brooklyn Nets, and Chicago Bulls.

Buddy Hield has been eligible for a renegotiation and extension with the Pacers. Of course, Indiana could still use its leftover cap space to increase his $19.3 million salary for the 2023-24 season in a renegotiation.

Otherwise, a number of teams are expected to express interest in a potential trade for Hield, and those discussions could occur leading up to NBA training camp over the next two weeks.

NBA Rumors: Indiana Pacers expect multiple teams to inquire about trades for Buddy Hield after extension talks fell through

In February 2022, Sacramento traded Buddy Hield and Tyrese Haliburton to the Pacers for Justin Holiday, Jeremy Lamb, Domantas Sabonis, and a 2023 second-round draft pick.

Hield has yet to have a breakout season with Indiana. Last season, the guard made 73 starts in 80 appearances, averaging 16.8 points, 5.0 rebounds, 2.8 assists, 1.2 steals, and 31 minutes per game. Plus, he shot 45.8% from the floor, 42.5% beyond the arc, and 82.2% at the foul line.

In Indiana’s 119-113 loss to the New York Knicks on Jan. 11, 2023, Hield recorded a season-high 31 points, eight boards, and one steal in 33 minutes as a starter. He finished 11-of-20 (55%) shooting from the field and knocked down seven 3-pointers.

However, Hield is still one of the best shooters in the NBA. The University of Oklahoma product finished second in 3-pointers (288) last season behind only Klay Thompson (301). Hield’s 3-point shooting percentage (42.5%) also ranked ninth overall as well.

If the Pacers are able to trade Hield soon, they will likely sign Aaron Nesmith to an extension. In 73 games last season, Nesmith averaged career highs of 10.1 points, 3.8 rebounds, 1.3 assists, and 24.9 minutes per game.

The Los Angeles Lakers and Miami Heat are among the teams that could be interested in trading for Hield. In July, the Heat traded wing Max Strus to the Cleveland Cavaliers in a three-team sign-and-trade.

Additionally, ex-Miami guard Gabe Vincent signed a three-year, $33 million deal with the Lakers. Considering the Heat could very well end up trading Tyler Herro and other players for Damian Lillard, they might make a move to add Hield. Losing Strus and Vincent was bad enough.

More NBA rumors are on the main page.


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Clippers only NBA team to re-sign all four of their own free agents

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The Los Angeles Clippers are having quite a unique offseason, considering the Western Conference contender is the only NBA team to re-sign all four of their own free agents.

Moussa Diabate, (one year, two-way), Xaiver Moon (one year, Exhibit 10), Mason Plumlee (one year, $5 million), and Russell Westbrook (two years, $8 million) all stayed put.

What other offseason moves have the Clippers made so far?

In June, Los Angeles waived guard Eric Gordon and traded center Balsa Koprivica to the Detroit Pistons for cash. As part of a five-team trade, the Houston Rockets traded Kenyon Martin Jr. and a 2026 second-round draft pick to the Clippers as well.

Additionally, the Atlanta Hawks sent Alpha Kaba to Houston; the Rockets traded Usman Garuba, TyTy Washington Jr., a 2025 second-round draft pick, and a 2028 second-rounder to Atlanta; the Rockets traded Josh Christopher to the Memphis Grizzlies; and Houston dealt Patty Mills, a 2024 second-rounder, a 2029 second-rounder, and a 2030 second-rounder to the Oklahoma City Thunder.

Furthermore, the Clippers traded a 2027 second-rounder to the Rockets and sent Vanja Marinkovic to Memphis. Plus, the Grizzlies traded Dillon Brooks to Houston, and OKC traded cash to the Hawks.

The Clippers also signed rookie forward Kobe Brown to a four-year, $12.39 million contract. Not to mention, the NBA team inked first-year wing Jordan Miller to a two-way contract.

Last season, Los Angeles finished 44-38 and fifth in the Western Conference standings. However, the Clips lost in five games against the Phoenix Suns during the first round of the 2023 NBA Playoffs.

The 2023-24 season will be the Clippers’ 54th season in the NBA, 46th season in Southern California, and 40th season in Los Angeles.

This will also be their final season of sharing Crypto.com Arena with the Los Angeles Lakers. Ahead of 2024-25, the Clips are relocating to Inglewood, California, where they will play their home games at the new Intuit Dome.


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